For Immediate Release
Tuesday, May 17, 2011

          Lexington, KY(May 13th)-The popular helmet awareness campaign Riders4Helmets.com has announced the winners of the largest ever helmet giveaway that included 36 helmets valued at over $6,500 in addition to an iPad2 with an $800 value. Over 3,500 entries were received for the giveaway which permitted entrants to sign up online at www.riders4helmets.com, or in person during the Rolex 3DE held April 28-May1st at the Kentucky Horse Park.
          "We were absolutely delighted with the response to the giveaway", said Lyndsey White co-founder of riders4helmets.com. "Support for the riders4helmets campaign continues to grow from equestrians located in numerous countries around the globe since the campaign was launched a little over a year ago. We greatly appreciate the support of each and every equestrian who has spread the message of the campaign in order to educate equestrians on the benefits of wearing a helmet."
          Riders4Helmets would like to offer sincere appreciation to all of the sponsors who made the giveaway possible. The iPad2 giveaway was kindly sponsored by: Riders4Helmets.com, EquestrianCollections.com, HorseshoesByDesign, Triple Try Farm, Rise Systems LLC, Equestrian Aid Foundation, Broadstone Equine Insurance, New York State Horse Council, Rancho Los Ecuestres, Evadi Farm. The helmet giveaway was kindly sponsored by: GPA, Samshield, Charles Owen, Troxel, Tipperary, IRH, Ovation, KEP Italia, Devon Aire, Pegasus, Riders4Helmets and Equestrian Collections.
          A full list of prize winners in the giveaway can be found at: www.riders4helmets.com (see giveaway tab on website).
          For more information on the Riders4Helmets campaign, visit www.riders4helmets.com or contact Lyndsey White at lyndsey@riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets.
          Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident and is currently undergoing rehabilitation. Jeri Bryant donated her helmet campaign t-shirts (featuring the slogan "Strap One On–Everyone's Doing it") to an eBay store set up to raise funds for King Dye, and a partnership was formed, resulting in the Riders4Helmets campaign.

Founded in 1973, the United States Dressage Federation is a nonprofit membership organization dedicated to education, recognition of achievement, and promotion of dressage. For more information about USDF membership or programs, visit www.usdf.org, email usdressage@usdf.org, or call (859) 971-2277.